◆ Projects
Projects.
the good stuff
Project 01April 2026
no. 01
Spar MMA · SEO Audit
Full technical and content audit for a martial arts gym in Williamsville, NY. The site was pulling 63 organic visitors/month, loading in 7.8 seconds on mobile, and had 111 crawl errors in its robots.txt. I identified 7 core issues and delivered a prioritized recommendation list ordered by impact vs. effort.
Top recommendations: robots.txt repair, image compression to WebP, and dedicated landing pages, projected to cut load time under 3 seconds.
111crawl errors
7.8smobile load
58%traffic drop
66speed score
4authority
1backlink
Project 02
no. 02
Whitewood Landscaping · Ad Campaign live
Running a paid ad campaign end-to-end for a local landscaping company: strategy, creative, targeting, and measurement. Currently live. Full results and learnings publishing 4/25.
- Strategy and goals locked in before launch
- Creative built around the brand and the audience it actually serves
- Targeting and budget structured so the measurement is clean
- Mid-flight check-ins informing what gets adjusted, paused, or scaled